From pilot to platform: what we built from May to October

Where we started

In May 2026, Circli ran at scale for the first time: it was the technology partner of Sitevinitech, a fair its organizer reports at around 10,000 attendees. Three days with the whole fair on every person's phone, without downloading any app.

That fair was a pilot, and we treated it as one. It showed us what a system has to withstand in the busiest minute, what an exhibitor standing for eight hours needs, and what makes someone give up at the door. The following five months were about turning what we learned into product. This is what came out of it, month by month.

May: the pilot and its first lesson

The clearest lesson from the fair was that a large event isn't set up in a meeting. If the organizer depends on us for every change, the product doesn't scale. So, right after the fair, we built the organizer's setup assistant: three steps to have the event created, with its brand, its agenda and the materials for each talk.

June: a profile that follows the person, and communities

In June we made two foundational decisions.

The first: one identity per person. Whoever enters a Circli event has a profile that comes with them to the next one, with their interests and their network. Without that, every event starts from zero and the artificial intelligence has nothing to learn from.

The second: Circli communities (Networks). An event brings people together for a day; a community keeps them together for the rest of the year. We launched the space where a group keeps talking, shares materials and meets again. That same month we rebuilt matchmaking so it understands what each person is looking for and offering, not just the words they type.

We also shipped ten visual templates so every event looks like its organizer, speaker profiles and per-talk satisfaction surveys.

July: the event page, with registration

Many organizers don't need a trade fair: they need a good page for their event and a simple way for people to sign up. In July we launched web registration: each event's public page, with email sign-up, a confirmation that adds the event to the calendar and a QR ticket. That page became the front door of every Circli event.

August: AI at a government event, and our own notification engine

August was the month to test everything together. At Mendoza Coopera 2026, the Government of Mendoza summit where we were the official technology partner, AI matchmaking, one-to-one meetings, live questions from the audience and phone notifications all worked on the same day.

That month we also added QR check-in with a separate door permission, the live screen with projected trivia and polls, and the sponsor banner with a report for every exhibitor.

And we made an infrastructure decision that matters a lot to us: we built our own notification engine. Every notice first reaches the platform's bell and arrives as a phone notification, at no cost per message; if it isn't seen in time, a backup email goes out. A channel you pay for per message stops being used exactly when a community grows. Ours has no such ceiling.

September: free for any organizer, and a simpler front door

In September we opened the free plan: any organizer in the country can create their event on their own, with the page, registration, QR tickets and the portal for their guests, with AI matchmaking for events of up to 100 people. No credit card and no need to talk to anyone.

Communities added paced courses, quizzes and certificates.

And we simplified the door: today you get into Circli with a code sent to your email or with your Google account. No passwords to remember and nothing to download. It's the simplest way we found to know each person is who they say they are without asking them for anything hard.

August and October: hackathons

Together with the software community Cuyo Connect we supported two hackathons in Mendoza, and for them we built what a hackathon needs: a board to form teams by role, each project's submission with its repository and demo, the challenges set by the organizers, and a jury that scores from the phone with a link, without creating an account. We tell the full story in Hackathons with Cuyo Connect.

What's there today

Today the platform guide documents 26 modules, from registration to a community's courses. But the number matters less than three things that haven't changed since the fair:

• Nothing to download. Everything works in the phone's browser. That's the condition for an event's digital layer to exist for everyone, not only for those willing to install something.
• The AI suggests; the person chooses. Matchmaking explains why each conversation is worth having, and a connection only happens when both people say yes.
• Designed for the worst minute. Pages are light because the signal in a packed hall is bad, and systems are built for the opening peak, not the day's average.

How we work

We ship changes every week, and every new feature starts switched off and is only turned on when it's ready for a real event. That's why this account has concrete dates and names rather than promises: we'd rather talk about what already works.

If you run an event or a community and want to see how it works today, discover Circli Events or see Circli communities.