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Casi di studio, playbook e la visione Circli.

On October 1st Meta starts charging for service messages. How we modelled the cost, and why we ended up writing the channel ourselves.

The free plan, updated: your event page with email registration, a QR ticket and the portal with agenda, networking and AI matchmaking.

A form plus a WhatsApp group solves Saturday, not the day of the event. An honest comparison with a free event page.

Step by step to publish your meetup or talk page with email registration, a QR ticket and an automatic reminder. No card, no app.

The 9am line is your event's first impression. We shipped QR check-in: any phone is a scanner, and there is nothing to print.

Projecting a trivia normally asks everyone to open another site and type a code. We shipped En Vivo: the room is already inside the event.

Nobody identifies themselves before deciding. We shipped the registration page: email sign-up, content blocks, and a card to paste into your own site.

The link gets buried in the chat and there's no signal at the door. We shipped the Google Wallet pass: the same credential, on the phone, offline.

A sponsor pays for a logo on a pull-up and leaves with a photo. We shipped the portal sponsor banner: it rotates, weights by tier and leaves a trace.

Mendoza's Ministry of Production gathered the cooperative sector at the Nave Cultural, with Circli as Official Technology Partner.

It's always the same three people asking. We shipped per-talk live Q&A: written from the seat, upvoted, and the speaker sees the ones that matter.

The agenda PDF is out of date before it gets printed. We shipped the portal agenda: rooms, filters, and a nudge on the phone 15 minutes before each talk.

Matchmaking rounds get built in Excel and fall apart on WhatsApp. We shipped 1:1 meetings: publish when you're free, get booked, and there's a table.

Almost nobody answers the post-event form. We shipped feedback on the phone: one star when each talk ends, and a closing NPS in 30 seconds.

At a 600-person event there are five people who could change your year, and you don't know who. We shipped AI matchmaking: who to meet, and why.

Lo stesso dolore, più e più volte: le persone e i talk che contavano erano lì, e sono stati persi. Ecco come abbiamo progettato la cura.

The exhibitor in the back aisle sees nobody. We shipped the booth game: scan QR codes, earn points, and a weighted daily prize draw.

Three weeks later nobody remembers who the crumpled business card belonged to. We shipped Mi Tarjeta and Mi Red: scan the QR, and you're connected.

Events → communities → commerce: the Circli flywheel, and why you don't break the conversation when the last day ends.

How Circli ran the digital layer of one of Argentina's biggest expos —agenda, networking, map and gamification— without anyone downloading an app.